LEWIN’S ICEBERG CHANGE MODEL
LEWIN'S ICEBERG CHANGE MODEL effectively describes the strategic steps an organization must take in order to manage change effectively.
The common challenges when entering a new market
Believing that a product or service will be successful "because you love it" or "because there is a need for it" without taking practical steps to research the market is a common pitfall amongst young entrepreneurs.
The most common mistakes in creating a road map
To avoid this mistake meditate and use visualisation in order to clearly picture the desirable outcome (your scope) by paying attention to details, colours and emotions.
Unlocking Success: The Power of Trust-Centric Business Strategies
Your business strategy model shifts to an entirely new level when you do realize that you are primarily selling "Trust" as opposed to a product or a service.