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Value-Based Pricing

Stop selling your time. Start delivering and pricing Value.

Here is a breakdown of a 1000 Euros bill received from a top craftsman.

Cost of purchasing a nail : 1 Euro
Knowing where exactly to hit and how hard to hit the nail: 999 Euro
Total: 1000 Euros

Take the craftsman advice.

There is a probably a 1m worth of practical knowledge in your head right know. How do you value and price this knowledge?