Use the Blue Ocean Strategy framework to redefine the industry borders and creare uncontested market space where competiton is irrevant. Break the cost-value trade off by offering a top quality product or service which capitalizes on technology to make this accessible and affordable.

Some well-known examples => Uber, Netfilx, AirBnB.

Start by asking these questions:

1. What are the organization’s and our people’s key, non-replicable strengths?
2. Where do we currently stand?
3. What are the red oceans (competitive sectors) in our industry?
4. How would our customers buy our products and services in 20 years from now?
5. How can we embrace technology to initiate a blue ocean shift?