Sustainability is an emerging critical area in modern business and society, as the challenges of climate change and the environmental impacts of human activity become more and more visible. Sustainability means developing methods that ensure the health of the planet while supporting economic growth and social well-being. Incorporating sustainable practices into business strategies includes developing sustainable products and services, implementing practices that reduce environmental impact, and promoting recycling and reuse of materials. Companies that adopt these strategies gain a significant competitive advantage and make a positive contribution to creating a more sustainable future. Sustainability education plays a crucial role. Through increased awareness and understanding of ecological issues, individuals and organisations can make more informed decisions that have a positive impact on the environment. In addition, adopting sustainable practices can improve corporate image and enhance customer and investor trust. Nowadays customers and investors are increasingly choosing to support companies that show a real commitment to sustainability as they recognise its importance in shaping a sustainable future. Through sustainability, businesses and individuals can contribute to sustainable development that does not deplete natural resources but empowers communities and ensures an environmental balance.