A powerful tool to manage complex transformational change is to use the Gemini 4R’s model:

1. Reframe – create a vision and a sense of purpose. This helps to mobilise people. Where do we want to go and why?
2. Restructure – this is all about redesigning the organization’s processes in favor of efficiency and removing “fat”. This usually entails embracing technology.
3. Revitalize – this is all about outward positioning. Redefining the market focus and identifying new businesses / clients.
4. Renewal – this is all about renergizing and motivating employees through appropriate reward incentives, learning and development opportunities.

All above stages may be persued effectively through the use of motivated / trusted change agents